Why Use a Local Real Estate Broker?

Photo by griffithchris

Whenever a Randolph County homeowner decides to sell a home, it is tempting to consider selling without the assistance of a real estate broker. After all, who knows a home better than its occupant does? And there’s the broker’s commission – who wouldn’t want to save 6%-7% of the sales price? These are two distinct questions, and both of them are valid.

The answers to each are equally valid, and, surprisingly, they are also the same. The reason to use a real estate broker is so that you can make more money!

Perception

While it may not be true, many potential homebuyers who look for a Randolph County or Asheboro “For Sale by Owner” sign assume that the seller will be quick to bargain on the price. After all, they reason, the seller is probably saving something like 6% percent of the sales price by not paying a broker’s commission, so they should be able to come down in their price. Many buyers also assume that the DIY seller is unsophisticated. This may or may not be accurate, but it’s a common perception. It can lead some savvy buyers to attempt to take advantage of the seller during negotiations up to and during the closing process.

Negotiation

Some of the most important efforts put forth by a real estate broker on behalf of a seller involve determining a Randolph County home’s current market value, staging that home to increase its attractiveness to bring in the highest offers, marketing the home to the widest number of potential buyers possible, and negotiating with buyers on the final sales price. Highly experienced real estate brokers have spent their careers negotiating for their selling clients…for them the process is second nature. Skillfully holding fast to a pre-determined sales price is not easy. It’s a skill most inexperienced homeowners find challenging when selling their homes without the assistance of a broker.

 

Statistics

Quite simply, homes sold with the assistance of a real estate broker sell for more than those sold by the owner. According to the National Association of Realtors, in 2011 “the typical FSBO home sold for $150,000 compared with $215,000 for agent-assisted home sales.”  This is the bottom line reason why, if you are considering selling your home and your aim is to get the highest sales price possible, it only makes sense to hire a local expert to help. It’s why we are here, standing by to provide you with just that expertise.

If you’ve been trying to sell your For Sale By Owner home with no luck, call me today at 336-953-6526. I’ll be happy to help.

For more information about me and the Asheboro/Randolph County Real Estate market, visit my website at www.WaynetteAraj.com.

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